When I first wanted to start a food blog, I knew it would take hard work and dedication. While working in digital marketing, I managed blogs and the social platforms of several clients. I realized the amount of work and tedious attention to detail necessary to make a blog successful but it wasn’t until I got into it myself that I realized it was A LOT OF WORK. More about that here.
Once I was finally ready to take the plunge and go head first into this whole food blog biz, I handled it like I handle everything in life – I goggled the hell out of it! So here are some helpful resources that helped me get me started. Hope this helps you too!
For more info on blogger resources, click here.
First and foremost, let me tell you about this AMAZING Four Week Foodtography Bootcamp that truly changed the game for me in 2017!
Sarah Fennel, the blogger behind Broma Bakery, is an amazing photographer. I mean, if you don’t follow her on Instagram, where have you been!? Her food photography is so clean and on point that other bloggers have hired her to shoot THEIR recipes too!
When she announced that she was holding a 4 week bootcamp where she’d share all her trade secrets, how to shoot, style, and edit food photos in the right light, tips on how to grow your brand on social media, and how to work with brands, I WAS IN.
And honestly guys, it was the best money I spent in all of 2017.
See, just a few weeks prior to her announcement, I had worked with a popular branding consultant that was a complete disappointment. This branding consultant had specifically worked with other food bloggers and was more than triple what I spent on Sarah’s course. From this consultant, I was expecting help with finding my voice, figuring out the look and feel to have a cohesive brand aesthetic, and overall how to stand out in a very saturated food blog market.
Unfortunately, I received a “report” that was more like an outline with none of what I was expecting and it was beyond disappointing. True story.
As cliche as it sounds, Sarah’s bootcamp was heaven sent. It came at a time where I was SO discouraged after my branding consultant experience that it boosted my confidence and motivated me to keep going!
While I’m still not a pro just yet, I have the tools I need to keep growing and building my brand. I learned how to edit on Lightroom to really hone in on a specific look so when someone is scrolling on Instagram, they’ll know it’s MY photo. YES!
My favorite part(s) of the whole 4 weeks is the Q+A after each video. Sarah made sure to answer all the questions and even illustrated them for us. If you’ve ever seen her IG Stories where she brings you along when she’s shooting a recipe, it’s just like that. Super hands on which I LOVE. It’s exactly what I needed – visual training!
I can’t say any more good things about this 4 week foodtography bootcamp. I HIGHLY recommend it. She’s having a new bootcamp in January 2018 but first, she explains how to makes six figures as a food photography and blogger.
My Favorite Photography Tools
When I first started, I was using my iPhone 6 then I bought my first ever DSLR at a pawn shop (lol). My first DSLR was a Canon Rebel T1i then I upgraded to the Canon Rebel T7i. Now I use the Canon 6D and I AM IN LOVE! You can also use the iPhone 7 Plus. That Portrait mode tho!
Regardless of DSLR, having a good lens is everything. This lens is called the nifty fifty. Seriously, this lens was a game changer for me last Summer. It was a great starter lens and very reasonably priced.
Now I solely use this 24-70 lens which is VERY versatile. Not only does it make food look stunning, it’s great for travel, portraits, just about ANYTHING. It’s super heavy but I have to say the quality of your photos is MIND BLOWING. It took a little getting used to but I personally LOVE it now. It’s my go-to lens.
My Favorite Photo Editing Tool
Photoshop and Lightroom are amazing tools for post production. I use Lightroom to edit all my food photos. I know they’re expensive but I gotta say so far, it’s been worth every penny! Only $9 a month for the Lightroom CC version.
My Favorite Photography Backgrounds
Great food photography needs great photography backgrounds! Erickson has the BEST backgrounds in the market. They all have a matte finish which is best for preventing glare during photography plus a top coat that protects against minor spills. Not only that but they have AMAZING customer service. Ginny goes above and beyond and honestly I’ve never been happier with my boards. I have several and can’t wait to buy more!
If you’re just starting out and are looking for an affordable background for photography, this marble slab from C&B is a great option to get your feet wet in the whole food blogging world. Plus it’s only $50. Can’t beat that!
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