Welcome to my food blog income report for March 2020! In case you missed it, I posted my very first income report in January 2019 and promised to continue to share income reports so here we are. You can find the rest of my income reports here.
A little background on me (in case you’re new here – hi!)
Hi, I’m Jamie and I create recipes, photograph, and manage all things around here on A Sassy Spoon. Welcome! My background is in digital marketing. Before that, I worked in health care, managing a team while climbing the corporate ladder. I went to art school for a bit after high school but then I eventually graduated with a ‘safe’ business degree many years later. Read more here.
Pinch of Yum’s Income Reports is a prime reason I am here today. They inspired me to give food blogging a fair shot after I quit my safe, secure, full-time job back in 2016 without a backup plan. So I wanted to pay it forward by sharing my own income reports too. I’d be lying if I wasn’t also posting this income report for my own accountability and to prove to other naysayers out there that food blogging can be a fulfilling, lucrative career. I’ve had to prove myself time and time again because I’m so often told that food blogging is not a “real” job. But guess what, I’ve made a full-time salary from my blogging biz and this is the proof.
Regardless of any promotion or raise I’ve ever received throughout my job trajectory, I was never truly as happy, accomplished, nor proud as I am at this very moment. I personally believe I’ve found my purpose. My hustling spirit and sheer determination are what have brought me to this, my dream career. I have you all to thank for that. Honestly, I wouldn’t be here without your constant support and loyalty to A Sassy Spoon. I appreciate you all so much! <3
Ok, let’s talk numbers!
March ended with over 295k page views which was a slight increase from February. Hooray! My top traffic drivers continue to be Google (organic search) and Pinterest. My RPM (revenue per 1,000 page views) with AdThrive this month averaged to about $22 for the month. This means I receive $22 for every 1,000 page views received on my blog.
Before we move forward, I want to reiterate this…
Please don’t let the numbers in this report discourage you.
I share these income reports as a way to keep myself accountable but to also show how it is possible to make money from a blog. It took me years to get this point. With hard work and determination, you will get there too!
I never want these reports to deliver a message that any of this is easy or that I am gloating about my success.
It is HARD WORK and I am DAMN PROUD of how far I’ve come. I hope you celebrate these wins with me and find these reports inspiring for your own growth. <3
March Income Report
Ad Income with AdThrive: $6,596.00
Sponsored Content: $1,500.00
Business Coaching: $893.40
Affiliate Marketing: $42.92
Total Income: $9,390.10
In an effort to keep these reports as timeless, of value, and as relevant as possible, I’ve decided to share the resources I’ve used to keep my business running efficiently instead of itemizing all my expenses each month. If you have any questions about anything, in particular, please leave a comment down below!
- AdThrive (the ads you see before you have been powered by this network since 2018)
- Instacart (save time by getting your groceries delivered)
- Mazuma (my monthly bookkeeping service + accountant for taxes)
- FreshBooks (Or if you want to handle accounting on your own, this is what I recommend. It’s designed exclusively for small business owners)
- Wpopt (my web host aka my Internet landlord lol)
- SEMrush (a great tool for organic search (seo), site audits, and keyword research)
- InfluenceKit (a great tool for generating analytics reports after brand partnerships)
- Zoom Video Conferencing (a super affordable tool used for my video coaching calls)
- Kajabi (The best all-in-one platform for my coaching program + now my new email service; I used to use MailerLite)
- Nerdpress (a WordPress service for tech support, web security, site maintenance, + backups for small businesses)
- Adobe Creative Suite (I use the Lightroom + Photoshop cloud service for editing photos)
- Canva (the online tool I use to create pins for Pinterest, collages for process shots, Instagram Story templates, and more)
- Planoly (the best scheduler for Instagram posts)
- Google Drive (storage for my photos, videos, and business documents so I can access them from anywhere)
- Dropbox (also, great for storage and can be accessed from anywhere too)
- Tailwind App (a great scheduling tool for Pinterest to share recipe pins with tribes/Pinterest boards)
- WP Recipe Maker (the best Google-compliant recipe plugin for WordPress)
- WP Rocket (premium WordPress plugin that helps your site load quicker)
- Brunch Pro Theme (the WP theme you see before you powered by StudioPress + the Genesis framework)
- Food Blogger Pro (very useful platform for food bloggers that are just getting started)
- Food Blogger Pro Podcast (one of my favorite podcasts!)
- Namecheap (an easy way to search + register your domain name)
- Isabel from Isabel Eats (my dear friend and recipe video creator/editor/producer)
- Market with Miranda (my wonderful virtual assistant that helps me manage things around here)
Total Expenses: $3,712.93
Net Profit: $5,677.17
Note: From this net profit, I still have to pay taxes and my personal / household expenses (including $50k of student loans which are a pain in my a$$. I have a HUGE milestone goal to pay them off by the end of 2020. Pray for me!)
No one ever talks about taxes or household expenses in these reports or any blog post about working for yourself.
Yes, it’s a trade-off for living life on your own terms (which is amazing) BUT… it’s definitely something to keep in mind whenever you’re reading any of these types of business posts. It’s important for me to show you a realistic view of what owning an online business is like so feel free to ask any and all questions.
March was business as usual for the blog. For the world, however, there was a huge shift due to the global pandemic and the majority of America was now working and/or cooking from home. But I really don’t want to focus too much on what’s going on in the world for this report. It’s all devastating and tragic and quite frankly, makes me sad.
The only bright side (if there could even be one) is the fact that people are really enjoying cooking and baking from home. That definitely works in favor of food bloggers that are constantly cranking out content for their audience. Finally, we get to reap the benefits of all our hard work even during this really shitty situation.
I can’t stress enough how important it is to really know your audience and give them what they want. Knowing your audience and your niche to the point where you can intuitively know exactly what type of content they need and want is so vital, especially during times like this.
My chocolate chip banana bread, for example, has seen more traffic than ever in the last two months. So much traffic that this blog could probably live off that one post alone.
And I mean, I get it. Baking makes me happy too. It’s the epitome of comfort food in my opinion. Who doesn’t love warm, straight out of the oven-baked goods!? It makes sense why there is a flour drought now. It’s all due to the whole banana bread craze!
In February’s report, I mentioned that my Pinterest strategy was really working well. My VA was diligently working on engaging the audience by liking and commenting on their photos of my recipes and creating and sharing “fresh pins” in compliance with Pinterest’s new rules for 2020. I also disabled rich pins to encourage a higher click-through rate from the platform.
Looks like our strategies are working!
Granted this could also very much be due to everyone looking for recipes to make from home but either way, I’ll take it.
I’m a firm believer in building a food blog that practically runs itself.
One with a good business foundation that allows you to be hands-off when you need to be and one that also is a solid resource for readers looking for easy recipes with how-to photos and videos.
Long gone are the days of blogs being dairies. We are resources now!
We give our audience what they want and need to make dinnertime an enjoyable experience instead of a dreaded chore. That’s my goal, anyway. I want them to enjoy making my recipes and happily share them with their families.
This is one of the many strategies I teach inside my 6-week group coaching program, Food Blogger Business Blueprint. Figuring out who you want to target audience is and creating content that they’ll love, share and enjoy with their loved ones.
I’m so passionate about showing you exactly how to grow a food blog that just keeps on giving – not only to your readers but to you too.
A Sassy Spoon has given me the freedom and flexibility I so desperately craved when I started my blog in 2016. And I also get to share my love for cooking and food photography too? Talk about win/win!
I know how frustrating it can feel to want a successful food blog aka “your dream business” but you just can’t seem to get there because you feel lost, scatterbrained, without direction, and overwhelmed with all the moving parts of blogging.
That’s the main reason I created the Food Blogger Business Blueprint. Think of this as the ultimate roadmap to growing a food blog business from A to Z.
This is the 3rd time I’m running this program and so many students have already seen such positive results. Here are two awesome success stories:
- One student made more money from her blog last month than she did from her monthly full-time salary!
- Another student has been diligently implementing the SEO strategies she learned and is now ranking on page 1 of Google for a few recipes. Amazing!
I can’t wait to see what the new group of fabulous food blogger bosses achieve!
There are a few spots available and I’d love to have you inside. Click here for more info on the program.
As I always say, when you invest in yourself and your business, you get back tenfold what you put in. It’s happened to me personally and I know it can happen to you.
Hope this income report was helpful for you!
Let me know if you have any questions. Leave them in the comments below and I’ll answer them in the next report. :)