Welcome to my food blog income report for April 2020! In case you missed it, I posted my very first income report in January 2019 and promised to continue to share income reports so here we are. You can find the rest of my income reports here.
A little background on me (in case you’re new here – hi!)
Hi, I’m Jamie and I create recipes, photograph, and manage all things around here on A Sassy Spoon. Welcome! My background is in digital marketing. Before that, I worked in health care, managing a team while climbing the corporate ladder. I went to art school for a bit after high school but then I eventually graduated with a ‘safe’ business degree many years later. Read more here.
Pinch of Yum’s Income Reports is a prime reason I am here today. They inspired me to give food blogging a fair shot after I quit my safe, secure, full-time job back in 2016 without a backup plan. So I wanted to pay it forward by sharing my own income reports too. I’d be lying if I wasn’t also posting this income report for my own accountability and to prove to other naysayers out there that food blogging can be a fulfilling, lucrative career. I’ve had to prove myself time and time again because I’m so often told that food blogging is not a “real” job. But guess what, I’ve made a full-time salary from my blogging biz and this is the proof.
Regardless of any promotion or raise I’ve ever received throughout my job trajectory, I was never truly as happy, accomplished, nor proud as I am at this very moment. I personally believe I’ve found my purpose. My hustling spirit and sheer determination are what have brought me to this, my dream career. I have you all to thank for that. Honestly, I wouldn’t be here without your constant support and loyalty to A Sassy Spoon. I appreciate you all so much! <3
Ok, let’s talk numbers!
April traffic closed out on 424,570, page views which is the highest amount of traffic I’ve ever seen on A Sassy Spoon.
It’s more than I’ve ever received during Q4 (holiday season) which is usually my best quarter. My top traffic drivers continue to be Google (organic search) and Pinterest.
My RPM (revenue per 1,000 page views) with AdThrive this month averaged to about $13 which is more than half of what my RPM usually is on average. This means I receive $13 for every 1,000 page views received on my blog.
The reason for this huge decrease in RPMs is due to the global pandemic.
Advertisers are naturally risk-averse so pulling back on advertising and saving their ad dollars during such a volatile time is not a surprise. This RPM is expected to be low for most if not all of Q2.
Thankfully, since my page views have pretty much doubled, I have not been affected too much in terms of revenue however that may not be the case next month. Crossing my fingers and my toes.
Before we move forward, I want to reiterate this…
Please don’t let the numbers in this report discourage you.
I share these income reports as a way to keep myself accountable but to also show how it is possible to make money from a blog. It took me years to get this point. With hard work and determination, you will get there too!
I never want these reports to deliver a message that any of this is easy or that I am gloating about my success.
It is HARD WORK and I am DAMN PROUD of how far I’ve come. I hope you celebrate these wins with me and find these reports inspiring for your own growth. <3
April Income Report
Ad Income with AdThrive: $5,811.49
Blog Coaching: $2,665.48
Affiliate Marketing: $248.38
Total Income: $8,724.86
In an effort to keep these reports as timeless, of value, and as relevant as possible, I’ve decided to share the resources I’ve used to keep my business running efficiently instead of itemizing all my expenses each month. If you have any questions about anything, in particular, please leave a comment down below!
- AdThrive (the ads you see before you have been powered by this network since 2018)
- Instacart (save time by getting your groceries delivered)
- Mazuma (my monthly bookkeeping service + accountant for taxes)
- FreshBooks (Or if you want to handle accounting on your own, this is what I recommend. It’s designed exclusively for small business owners)
- Wpopt (my web host aka my Internet landlord lol)
- SEMrush (a great tool for organic search (seo), site audits, and keyword research)
- InfluenceKit (a great tool for generating analytics reports after brand partnerships)
- Zoom Video Conferencing (a super affordable tool used for my video coaching calls)
- Kajabi (The best all-in-one platform for my coaching program + now my new email service; I used to use MailerLite)
- Nerdpress (a WordPress service for tech support, web security, site maintenance, + backups for small businesses)
- Adobe Creative Suite (I use the Lightroom + Photoshop cloud service for editing photos)
- Canva (the online tool I use to create pins for Pinterest, collages for process shots, Instagram Story templates, and more)
- Planoly (the best scheduler for Instagram posts)
- Google Drive (storage for my photos, videos, and business documents so I can access them from anywhere)
- Dropbox (also, great for storage and can be accessed from anywhere too)
- Tailwind App (a great scheduling tool for Pinterest to share recipe pins with tribes/Pinterest boards)
- WP Recipe Maker (the best Google-compliant recipe plugin for WordPress)
- WP Rocket (premium WordPress plugin that helps your site load quicker)
- Brunch Pro Theme (the WP theme you see before you powered by StudioPress + the Genesis framework)
- Food Blogger Pro (very useful platform for food bloggers that are just getting started)
- Food Blogger Pro Podcast (one of my favorite podcasts!)
- Namecheap (an easy way to search + register your domain name)
- Isabel from Isabel Eats (my dear friend and recipe video creator/editor/producer)
- Market with Miranda (my wonderful virtual assistant that helps me manage things around here)
Total Expenses: $2,471.44
Net Profit: $6,253.42
Note: From this net profit, I still have to pay taxes, health insurance, and my personal / household expenses (including $50,000 of student loans which are a pain in my a$$. I have a HUGE milestone goal to pay them off by the end of 2020. Pray for me!)
No one ever talks about taxes or household expenses in these reports or any blog post about working for yourself.
Yes, it’s a trade-off for living life on your own terms (which is amazing) BUT… it’s definitely something to keep in mind whenever you’re reading any of these types of business posts. It’s important for me to show you a realistic view of what owning an online business is like so feel free to ask any and all questions.
April was…a whirlwind. We were in the thick of quarantine. Stress levels were high. Anxiety was rising. Everything everywhere was closed. No one had ever experienced anything like this before so we had no idea how to proceed with our businesses, blogs, life, etc.
Personally, I spent most of the month just trying to wrap my head around everything.
Because here’s the thing. Here’s some hashtag real life for you because I’m a big believer in being super transparent with these reports.
When 2020 started, I was full of hope.
Pumped for the new year! It was going to be MY YEAR. I’m sure it was the same for a lot of you. This year, I wanted to:
- reach a new income level.
- kick off new food blogger programs/masterminds.
- teach an in-person food photography workshop with my friend, Sam (and go to Italy with her for another photography workshop in the Fall!).
- go to a few food blogger conferences to hang with food blogger friends.
- work with a business coach to help me scale to the next level in my business.
- work towards getting featured in a food magazine.
NONE OF THIS HAPPENED. Nada. Nothing. Or rather… none of it was panning out how I had envisioned.
Every trip, workshop, conference, goal, everything got postponed or affected in some way due to the pandemic.
Also, please don’t come for me in the comments. I know I am in a very fortunate position and VERY blessed to be doing what I do for a living. I know there are A LOT of worst cases out there and I already deal with enough guilt of my own doing for feeling the way I feel when there are others way worst off, unemployed, sick, or with loved ones that are sick, etc. I’m simply sharing my thoughts, feelings, and truth in the best way I know how… by writing. This is my therapy.
My ultimate goal this year was to spend the last year of my 30s working towards being completely debt-free.
I was going to pay off my student loans forever by Dec 2020 and save for a house. That was THEE plan. It was going to happen; I was determined. I had this amazing feeling that 2020 was going to be a great year.
But as the saying goes… nothing ever goes as planned.
It was time to go back to basics.
So after a lot of reflecting, analyzing, stressing, crying lol… I decided to just STOP. Record scratch
Just bring everything to a halt, stop hustling, stop trying to make everything happen, and just reel it ALL the way back in.
It was time to reconnect with what always made me happy and truly sparked joy in my life.
And that’s cooking, creating content with tons of value for my blog, and being present for myself and my loved ones. And I don’t mean just cooking in general… or creating just the type of recipes I spoke about creating in my first income report.
I want to go back to recipes that bring true comfort, evoke memories, bring you nostalgia. Photography that truly captures the meaning behind the recipes. And content with valuable and actionable tips for food blogging.
These things feel familiar to me.
They made me feel excited again after the last few months of hustling and stressing trying to push for something that just wasn’t going to happen right now during all this craziness going on in our world.
Someday, I’ll revisit those aforementioned goals but for right now, I’m excited about this mental “pivot” [insert my favorite Friends episode here] and choosing to move forward with this new energy.
Are you feeling like you need to shake things up a bit?
Did quarantine slow you down? Were your goals for 2020 on pause due to the pandemic? Are you feeling lost without direction in your business or with your blog?
I invite you to do the same if you’re feeling like you need to spice things up.
If you feel stuck or in a slump, reconnect with yourself and what truly makes you happy.
Every morning, get up and write out your thoughts and goals. Get everything out of your head and on paper. Make YOU a priority so you can feel like your most authentic self again. Your intuition always knows more than you think. You just have to pay attention.
I hope this income report was helpful for you!
If you have any questions, leave them in the comments below. :)