Wondering what a food blogger does all day? Today, I’m sharing all the behind the scenes of what a typical week looks like for a full-time food blogger.
This post is sponsored by Bob’s Red Mill. All opinions are my own.
Last week, I made an effort to write down everything I did for this blog. Tasks are sometimes so small or simple that I forget I even did them but they add up. Other days are packed with pitching, computer work, recipe dev and food photography. So I’m here to show you what a typical week looks like in the life of a food blogger.
Some background before we get started. This is my full-time gig. I work on it pretty much all day, everyday. I don’t clock in my hours (and I really should) because I’ll start doing one thing then end up doing something else which is horrible. This is why you won’t see specific hours/time slots within the blog. My brain is so used to having “too many tabs open” that I only know rough estimates of how much time certain tasks take. Multitasking is a curse. Sometimes I time block my day like the insanely organized soul I aspire to be. Regardless, things always get done so cheers to having semi-decent time management skills.
My Day To Day
I love slow mornings. I spent the better part of my adulthood waking up at ungodly hours and dealing with hours of traffic. So now I like to ease into my day. I’m not a morning person and I have the most energy at night. For the most part, I wake up around 8-9am daily and don’t go to bed until midnight, sometimes later (working on it) because I’m so wired. It’s funny, when I used to work a 9-5, I could barely get up in the morning. Now I can barely sleep in! I wake up before my alarm no matter what time I go to bed. Getting enough sleep is important though but that’s a topic for another day.
I like to structure my week with themed days like… Sunday is my planning day, Monday and Tuesday are cooking and photography days, Wednesdays are my computer days (whether that’s pitching, researching, or writing blog posts), and Thursdays and Fridays are for whatever else needs to get done before the weekend. Trust me, there’s ALWAYS something to do. I listen to podcasts almost all day in the background while I work – sometimes comedy podcasts, sometimes business or finance podcasts. And I’m always brainstorming ideas, always googling and always reading up on blog + business topics (my browser history is super scatterbrained). Also, I love the idea of taking Fridays off but we’re not there yet.
Schedule aside, I’m technically always “on” because that’s just the nature of the beast. I like to loosely stick to this weekly structure while keeping an open mind. Flexibility is key when you run a business. As a matter of fact, my structure changed a bit this week. It ended up being a big computer week even though I did sneak in some recipes too.
- I sat down in front of my computer to plan out my week. Checked my editorial calendar which I map out with content ideas every month. Also checked my regular calendar to see what needed to get done – deadlines, calls, etc. Then I organized it all in a to-do list. As far as posts I plan for each week, I aim for 1-2 posts a week depending on what’s going on. Also, if my week isn’t as crazy busy, I’ll squeeze in more recipes. Having multiple weeks of blog posts ready to go is a dream.
- Made a grocery list of the recipes I was making that week. Sometimes, I order my groceries from Instacart because it just saves so much time. And I love the idea of waking up on Monday and my groceries are already in my kitchen so I can get started on my day quicker.
- At some point in the day, I meal prepped a few things for the week because if not, I forget to eat and then get hangry. On days where I don’t have time to sit down and eat lunch because I’m in the middle of a shoot or a call, Bob’s Better Bars have saved the day. Each bar is made with clean, easy-to-pronounce ingredients, 7g of protein and less than 11g of sugar. It feels like an indulgent snack yet it satiates me like a meal. My favorite flavor is the peanut butter coconut and oats bar. It’s so soft and chewy, and has just the perfect amount of sweetness. Yum! Click here to buy them and save yourself from hanger.
- Started the day by checking emails, comments on my blog, Google Analytics, AdThrive, Instagram, Facebook and Twitter. Caught up on all the Oscars gossip too; so entertaining.
- Made my friend, Molly’s mocha cold brew cashew smoothie. Shouted her out on Instagram Stories because it was so so good.
- Published a new post on How I Grew My Food Blog To 100K Monthly Page Views In 11 Months and shared on social.
- Drafted an email to send this new post to my blog business email list. Are you on the list?
- Scheduled a few posts on Facebook but I realize I need to get better at curating content for this platform, tbh.
- Pruned my main email list. I make it a point to remove inactive subscribers every 2-3 months. While I hate losing subs, engagement is top priority. Sign up here if you’re not on the list!
- Tested a recipe for a brand that is due for approval this week. All went well!
- Cleaned up the kitchen then had lunch (meal prepped honey garlic salmon for the week).
- Took a walk around my complex to get my steps in. Been doing daily walks and love it! It helps clears my “always on” mind. I usually listen to a fun, non-business related podcast while on my walks.
- Worked out; been doing Tabata workouts which I’m loving. I finally have some consistency with working out. This has been such a challenge for me. I also drink lots of water throughout the day!
- Emailed with one of my fave clients to iron out the details on a photography project for March.
- Updated my email freebie (the one you receive when you sign up) since it was a bit outdated. I used Canva.
- Worked on updating my welcome email series with a more personal approach and updated links.
- Also, updated my shop page with more kitchen essentials and affiliate links.
- Around 7-8pm, I had dinner, caught up on Netflix or YouTube videos, showered and went to bed.
- Emails, check blog, Google Analytics, AdThrive, Instagram, Facebook and Twitter even though I’m always checking social media throughout the day.
- Went to get a haircut early this morning. Necessary. I hadn’t cut my hair in months! #selfcare
- Did my daily walk early to get my steps in.
- Made a few updates to existing blog posts. I aim to do these updates in pieces. When updating existing content for SEO, Hashtag Jeff recommends not to make updates all at once or your post can tank.
- Edited a few blog posts and email sequences with affiliate links. I really want to up my affiliate marketing game this year and I read that a good rule of thumb was for every piece of content to have, at least, 1-2 affiliate links.
- Heated up a quick lunch from my Sunday meal prep – basil chimichurri shrimp. I threw them in a salad and it was so good!
- Tested recipes with products from another brand I love and working with this year. Two sponsored blog posts coming in March. So excited to share!
- Cleaned up my kitchen while wondering how many people were actually cooking in there (just me) and how it could possibly always look like such a mess after every shoot!
- Worked on another blog post for a brand that needs to go through approval before posting.
- On Tuesday nights, I’ve been taking a budgeting course with my family. We’re on week 6 (it’s a 9-week course). We also had dinner together. I plan to share more about the course on here. It’s been great so far!
- Emails, comments on my blog, Google Analytics, AdThrive, Instagram, Facebook and Twitter.
- Sent a few pitch emails to brands I want to work with and followed up with a few others. I do this weekly.
- Spent the rest of the morning digging deeper into Google Analytics to figure out which posts need a video. I’m working with my friend, Isabel, on producing recipe videos for my site this year. She’s amazing and I’m so happy to be working with her. I’ve been posting these videos on AdThrive’s video player and YouTube too. Also, I did a bit of research on how I want these videos to look. I jot down some notes to share with Isabel and plan to review it later with a fresh pair of eyes.
- Lunch was a Publix sub (I looove Publix subs) while catching up on blog posts from fellow peers. Then I went for my daily walk and worked out.
- Made a last minute update to the recipe I tested on Monday aka I changed the entire thing, lol. That happens to me sometimes, another idea will pop in my head and then I’ll end up changing everything last minute.
- Photographed the new recipe, edited photos, created a pin and drafted the blog post to send to the brand for approval. That took about 3-4 hours. When I say “drafted the blog post”, it’s not as easy as just type 500 words. I had to research keywords, optimize the post and photos, and make sure the recipe card was completely filled out. It’s a process.
- Cleaned my kitchen which looked like a literal hurricane had passed through it. Why does it have to be this way?
- Went to dinner with Sam from Frosting and Fettuccine! So thankful to have another recipe developer/blogger in my city. We schedule monthly dinners to catch up on all things life and work (mostly work lol). I also have a group chat with a few blogger besties that is so invaluable. We bounce around ideas or ask each other questions whenever we need advice. I love the friends I’ve made in this community.
- Woke up feeling crappy and didn’t sleep well either (not the first time) so I worked from bed most of the morning. Also, researched elimination diets because I’m over it.
- Emails, comments on my blog, Google Analytics, AdThrive, Instagram, Facebook and Twitter.
- Caught up on a few blog posts from my favorite bloggers while having breakfast.
- Scheduled a new coaching call! Can’t wait to chat about blog goals. Want to schedule a 1:1 call with me? Click here!
- Decided on not doing a walk today because I just felt so meh.
- For lunch, I ate one of the recipes I tested this week – cauliflower arroz con pollo. Coming soon!
- Updated my Tap.Bio (this is the link that I use for Instagram; love the format.)
- Drafted a weekly meal plan with grocery list email to send to my email list tomorrow. I want to start providing my list with more value so cheers to testing this new strategy.
- Cancelled my Squarespace portfolio site to save money ($192 a year to be exact, thank you budget course) and moved my portfolio to this blog using the Grid Kit plugin.
- Reached out to a brand I’m working with to see if my post from last week was approved yet. Smoky Michelada post is up!
- Reviewed some tax documents and bookkeeping reports. Worked on my budget for March too.
- Dinner, mindless TV, shower and bedtime. Gotta work on a better morning and night routine, tbh.
- Checked emails, my blog, Google Analytics, AdThrive, Instagram, Facebook and Twitter.
- Updated my media kit for March on Canva.
- Created a blogger resources freebie for my blog business email list. Want it? Click here!
- Went to get my nails done mid-morning because #selfcare. Last August, I began getting mani/pedi’s done every 3 weeks and it’s been amazing for mindset. I just feel more put together.
- Daily walk and Tabata workout. Lunch was one of Bob’s Better Bars! So happy to be working with them this year too!
- Every 1st of the month, I schedule pins (both mine and others) to different group boards for the entire month using intervals on Tailwind and tribes. So, March is now ready to go. Whenever I post new content throughout this month, I’ll schedule those too. The more, the merrier.
- Another 1st of the month task, I plan my editorial calendar. I created a calendar in Google Sheets so I can access it from anywhere. Unless sponsored, no post is ever set in stone. Sometimes I get inspired to do something else or the recipe fails so I gotta nix the idea altogether. Again, flexibility. March is done! I’m aiming for 8 new posts this month.
- Posted a few Instagram Stories about my week along with some helpful blog tips. I realized I need to get better at sharing more of my day to day on Stories. I’m such a ‘work in silence/get in the zone’ type of girl that I forget to share what I’m up to in the moment or to just check in. And it’s not that I’m shy nor hate to share, I actually love chatting. I’m usually on other people’s Stories responding to their polls, DMing with them and going on liking sprees. When it comes to me, I’m just so focused on working that I forget to pick up my phone when I’m cooking (or doing anything really) to show you what I’m doing. This is a new goal for me for March. Let’s see how I do. Come cheer me on!
To sum it all up
So there you have it. A week in the life of a food blogger. No week is ever the same. If you notice, I actually only posted one blog post last week. It ended up being a heavy computer week plus the recipes/posts I did do had to go through brand approval because they are sponsored and are scheduled to post sometime in March. I receive most of my traffic from Google and Pinterest even if I don’t post anything new. And every week, I send emails to my list with links back to my site. My traffic was roughly the same this week as it was last week with just one new post (averaging 60k page views per week).
Overall, this should give you a good idea of how much work it takes to manage a food blog, especially when you’re a party of one. I look forward to having a team someday. I’ve honestly never worked so much in my entire life. I work around the clock but it never feels like work because I love what I do. Even when I’m out with friends, if an idea pops up in my head, I write it down. Posts like this make me realize how amazing it is to have a career in the digital space. I don’t have to deal with traffic (that’s 2 hours of my day that I gained) and get to work for myself doing something fun. I’m very fortunate and very thankful. “Do what you love” has never had more meaning.
Thank you Bob’s Red Mill for sponsoring this post and a HUGE thank you to all the readers of this blog for all your support! xo
Other posts you may like:
- How To Start A Food Blog in 5 Steps
- My Story: How I Became A Food Blogger
- How I Grew My Food Blog To 100K Monthly Page Views In 11 Months
- Confessions of a Healthy-ish Latina: Building New Habits
- Need blog coaching? Get in touch! Email me at info[at]asassyspoon.com
This page may contain affiliate links. This means that if you click on one of the product links above and complete a purchase, I’ll receive a small commission at no extra cost to you. I will never place a link nor make a recommendation on a product or service that I don’t love or use personally. Thank you for keeping A Sassy Spoon, sassy. ;)