Learn how to make your food blog stand out in a saturated market with these solid strategies for massive blog growth success!
For years I wanted to become a food blogger but I kept talking myself out of it thinking…
“It’s too late to start a blog now, the market is too saturated!”
“I should’ve started my blog back in 2008. I’m too old now.”
But guess what?
Those are LIES. All lies. All of it!
You can absolutely start a food blog at any time. It is never too late. You are not too old. And the market is not too saturated!
Here are two strategies you can focus on right now to help you stand out in a saturated market.
1. Get specific with your niche
The main way to stand out in a saturated market is to niche down.
A niche is a blog topic. When choosing a niche for your blog, try to be as specific as possible and then stick to it.
Once you find a specific niche, you make sure your content is hyperfocused on that niche and you can find your most passionate and engaged audience, guaranteed.
If you don’t niche down, you speak to the masses. And when you speak to everyone, essentially, you speak to no one.
Plus if you have a whole bunch of random topics on your site, it dilutes your overall authority on Google. This is important for SEO and blog growth.
So, get specific with your niche!
2. Make sure your blog posts solve problems
If you think about it, whenever we go to Google or Pinterest, we’re searching for solutions. We’re either looking for instructions on how to fix a tech issue, where to find a product, photography inspiration, or an awesome recipe. Duh. ;)
Now for those that are looking for recipes, they are also searching for valuable cooking resources, tips, and tricks.
You can be a complete resource for them!
When you’re drafting your blog posts, think about potential questions they may have when making your recipe. Now grab those questions and answer them in your posts. Share great step-by-step photos, add your favorite tips, etc. There are a lot of ways of adding value to your posts.
Remember, if they can’t find what they are looking for in your post, they will go somewhere else.
So how do you stand out in a saturated market? By being specific with your niche and becoming a complete resource to your most loyal audience.
Hope this was helpful!