Welcome to my food blog income report for May 2020! In case you missed it, I posted my very first income report in January 2019 and promised to continue to share income reports so here we are. You can find the rest of my income reports here.
A little background on me (in case you’re new here – hi!)
Hi, I’m Jamie and I create recipes, photograph, and manage all things around here on A Sassy Spoon. Welcome! My background is in digital marketing. Before that, I worked in health care, managing a team while climbing the corporate ladder. I went to art school for a bit after high school but then I eventually graduated with a ‘safe’ business degree many years later. Read more here.
Pinch of Yum’s Income Reports is a prime reason I am here today. They inspired me to give food blogging a fair shot after I quit my safe, secure, full-time job back in 2016 without a backup plan. So I wanted to pay it forward by sharing my own income reports too. I’d be lying if I wasn’t also posting this income report for my own accountability and to prove to other naysayers out there that food blogging can be a fulfilling, lucrative career. I’ve had to prove myself time and time again because I’m so often told that food blogging is not a “real” job. But guess what, I’ve made a full-time salary from my blogging biz and this is the proof.
Regardless of any promotion or raise I’ve ever received throughout my job trajectory, I was never truly as happy, accomplished, nor proud as I am at this very moment. I personally believe I’ve found my purpose. My hustling spirit and sheer determination are what have brought me to this, my dream career. I have you all to thank for that. Honestly, I wouldn’t be here without your constant support and loyalty to A Sassy Spoon. I appreciate you all so much! <3
Ok, let’s talk numbers!
May traffic was less than April which I expected. We closed out the month at 325,271 page views. My top traffic drivers continue to be Google (organic search) and Pinterest.
My RPM (revenue per 1,000 page views) with AdThrive this month averaged to about $16 which is less than my typical RPM. This means I receive $16 for every 1,000 page views received on my blog. As I mentioned in the last report, the reason for this decrease in RPMs is due to the global pandemic.
Advertisers are naturally risk-averse so pulling back on advertising and saving their ad dollars during such a volatile time is not a surprise. This RPM is expected to be low for most if not all of Q2.
Thankfully, since my page views were higher than usual, I have not been affected too much in terms of revenue however that may not be the case next month. Crossing my fingers and my toes.
Before we move forward, I want to reiterate this…
Please don’t let the numbers in this report discourage you.
I share these income reports as a way to keep myself accountable but to also show how it is possible to make money from a blog. It took me years to get this point. With hard work and determination, you will get there too!
I never want these reports to deliver a message that any of this is easy or that I am gloating about my success.
It is HARD WORK and I am DAMN PROUD of how far I’ve come. I hope you celebrate these wins with me and find these reports inspiring for your own growth. <3
May Income Report
Ad Income with AdThrive: $5,212.00
Sponsored Content: $1,500.00
Blog Coaching: $6,663.64
Affiliate Marketing: $84.17
Total Income: $13,459.81
In an effort to keep these reports as timeless, of value, and as relevant as possible, I’ve decided to share the resources I’ve used to keep my business running efficiently instead of itemizing all my expenses each month. If you have any questions about anything, in particular, please leave a comment down below!
- AdThrive (the ads you see before you have been powered by this network since 2018)
- Instacart (save time by getting your groceries delivered)
- Mazuma (my monthly bookkeeping service + accountant for taxes)
- FreshBooks (Or if you want to handle accounting on your own, this is what I recommend. It’s designed exclusively for small business owners)
- Wpopt (my web host aka my Internet landlord lol)
- SEMrush (a great tool for organic search (seo), site audits, and keyword research)
- InfluenceKit (a great tool for generating analytics reports after brand partnerships)
- Zoom Video Conferencing (a super affordable tool used for my video coaching calls)
- Kajabi (The best all-in-one platform for my coaching program + now my new email service; I used to use MailerLite)
- Nerdpress (a WordPress service for tech support, web security, site maintenance, + backups for small businesses)
- Adobe Creative Suite (I use the Lightroom + Photoshop cloud service for editing photos)
- Canva (the online tool I use to create pins for Pinterest, collages for process shots, Instagram Story templates, and more)
- Planoly (the best scheduler for Instagram posts)
- Google Drive (storage for my photos, videos, and business documents so I can access them from anywhere)
- Dropbox (also, great for storage and can be accessed from anywhere too)
- Tailwind App (a great scheduling tool for Pinterest to share recipe pins with tribes/Pinterest boards)
- WP Recipe Maker (the best Google-compliant recipe plugin for WordPress)
- WP Rocket (premium WordPress plugin that helps your site load quicker)
- Brunch Pro Theme (the WP theme you see before you powered by StudioPress + the Genesis framework)
- Food Blogger Pro (very useful platform for food bloggers that are just getting started)
- Food Blogger Pro Podcast (one of my favorite podcasts!)
- Namecheap (an easy way to search + register your domain name)
- Isabel from Isabel Eats (my dear friend and recipe video creator/editor/producer)
- Market with Miranda (my wonderful virtual assistant that helps me manage Pinterest)
- 40A Virtual Assistant Services (my wonderful virtual assistant that helps me manage Facebook)
Total Expenses: $1,977.96
Net Profit: $11,481.85
Note: From this net profit, I still have to pay taxes, health insurance, and my personal / household expenses (including $50,000 of student loans which are a pain in my a$$).
No one ever talks about taxes or household expenses in these reports or any blog post about working for yourself.
Yes, it’s a trade-off for living life on your own terms (which is amazing) BUT… it’s definitely something to keep in mind whenever you’re reading any of these types of business posts. It’s important for me to show you a realistic view of what owning an online business is like so feel free to ask any and all questions.
May was pretty mundane, tbh. We were still in the thick of quarantine and traffic numbers, although dropping slightly, were still pretty high. Everything was still COVID-heavy in the media and every business was pretty much closed. I shared a few new posts as well as educated you all on Stories about mango and guava haha. Ah, the food blogger’s job is never done. ;)
Aside from that, I was able to start the third cohort of my 6-week group coaching program, Food Blogger Business Blueprint which was a blessing! Coaching has really just become one of my favorite things to do in this space.
The food world is magnificent and coaching has been the absolute cherry on top. I will probably launch my group coaching program one more time this year before raising the price for 2021. Sign up for the waitlist.
In the interim, feel free to follow me on Food Blogger Boss Co‘s Instagram for lots of golden nuggets for blogging!
Something pivotal that happened at the end of May/beginning of June was the uproar of the Black Lives Matter movement following the death of George Floyd. For me personally, it was all so eye-opening. I’ve learned so much and continue to learn more about how I can use my privilege to amplify black voices.
As a result, I decided to share recipes from black food bloggers on my Stories which was so fun. I’m passionate about sharing everyone’s culture and I hope you’ll join me in doing so. Visit black food bloggers’ blogs, make their recipes, rate and review their recipes on their blogs, engage with them, comment on their posts. Share their posts with others too!
I want to continue to support black lives, black food bloggers, and black business owners. So, from this point forward, I will be donating to a black-owned organization or an organization that will help amplify black voices.
This Month’s Donation
This month, I am donating to Black Girl Ventures because I absolutely love what they stand for. Here’s a blurb from their website:
The Black Girl Ventures Foundation creates access to social and financial capital for Black and Brown women founders. Our mission is to use entrepreneurship support and training as a vehicle for poverty alleviation and wealth building. Black and Brown women founders are underserved, unbanked, and underfunded. It’s time to change that!
Your donation will help Black and Brown women founders gain access to:
- Peer mentoring
- business referrals
- weekly pitch practice
- weekly virtual co-working
- Webinars, courses, and masterminds
- help with repairs if affected by looting.
- feedback sessions with VCs and peers
- Intros to influential experts and leaders
- a monthly women in business support group
- a new network of women who are on the entrepreneurial journey with them
You can find more info on donating here.
That’s all folks! I hope this income report was helpful for you!
If you have any questions, leave them in the comments below. :)