Although we all categorize it as a social platform, Pinterest is actually a search engine. It’s also my 2nd highest traffic driver after Google (organic search). The type of traffic coming from Pinterest is called referral traffic.
It seems like Pinterest is a mystery to so many bloggers. What’s the right way to share pins? How do I create pins? Well, allow me to help you remove all the confusion and get right into the nitty-gritty of how to use Pinterest to grow your blog.
Here is my process for driving traffic with Pinterest, simplified.
1. Create fresh pins for Pinterest using Canva
Whenever I create a new post, I create several different recipe pins for that recipe.
In early 2020, Pinterest shared the news that they would be prioritizing fresh content meaning content no one has ever seen before is what will be given more juice.
That meant that I now would be creating several recipe pin templates per recipe to make sure content is always “fresh”.
2. Share pins on Pinterest using Tailwind
Once I have those pins, I schedule them first on Pinterest using keywords within every pin description and a few hashtags.
I then share the pins to Tailwind. With Tailwind, you can set up pins to automatically pin to group boards on Pinterest on a schedule.
I schedule about 10-15 pins a day (a mix of my own pins and pins from others) for an entire month. It’s a time saver!
3. Pin only to quality group boards
Long gone are the days that you had to join tons of group boards and pin your life away. Not to say that group boards are no longer useful.
They absolutely are!
Pinterest, however, frowns upon you frantically pinning into any and all group boards especially if you’re pinning to low-quality group boards.
You want to make sure the group boards you are pinning into are high-quality with relevant and fresh content. If you haven’t reviewed your profiles in a while, now is a good a time as ever to analyze and clean things up.
That’s all folks! Hope this was helpful!
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