When I first wanted to start a food blog, I knew it would take hard work and dedication. While working in digital marketing, I managed blogs and the social platforms of several clients. I realized the amount of work and tedious attention to detail necessary to make a blog successful but it wasn’t until I got into it myself that I realized it was A LOT OF WORK. More about that here.
Once I was finally ready to take the plunge and go head first into this whole food blog biz, I handled it like I handle everything in life – I goggled the hell out of it! So here are some helpful resources that helped me get me started. Hope this helps you too!
For more info on photography tools, click here.
How To Drive Traffic To Your Blog
One of the first things I did when I started my blog was sign up for MailChimp. I know the importance of reaching my readers outside of social media. Email may not be the most popular but a lot of my initial traffic came from MailChimp newsletters. MailChimp allows you to store up to 2,000 subscriber emails and send up to 12,000 customizable email newsletters per month! FOR FREE!
This is one of my favorite tools for driving traffic to your blog from Pinterest. It’s like your own personal intern for Pinterest. Aside from Google SEO, Pinterest is my biggest traffic driver. You basically schedule your pins into any and all the boards you want and it does the rest for you. It’s such a time saver!
Do yourself a favor and test your site’s page speed by clicking here. If you receive a bad score, your site load is slow. If you have to wait 30 seconds for your site to load, you’re waiting too long. The problem with this is that if you’re annoyed with slow site loads, so are your readers. No one has the patience to wait for your site to load which means they will go elsewhere. I invested in site optimization last year and it was SO WORTH IT. My site grew 10k page views the very next month. I highly recommend you do this for your site as well.
As a food photographer, our blogs will hold several gorgeous photos within each post. If photos are not optimized, they will weigh down your site and make it difficult for those with slower connections to fully see your post and appreciate all your hard work. I use Imagify to optimize every photo that is uploaded to this site. It is very straight forward, easy to use and optimizes most types of image formats while minimizing data loss. I promise compressing photos with Imagify does not make your photos blurry. It was game changer early on and I highly recommend it. Also, pro tip, make sure to rename your photos to the name of the recipe or post. Google can find your site via posts and/or images. SEO everything!
Advice from Food Bloggers
- How To Make Money As A Food Blogger by Gabi Moskowitz
- How to Start a Food Blog | Pinch of Yum
- Why You Should Never Start a Food Blog | I Am Baker
- Food Blogging | David Lebovitz
- How to Start A Food Blog | Cookie and Kate
- Food Blogging as a Career | Sally Baking Addiction
- Pinch of Yum Income Reports (SUPER MOTIVATING!)
Podcasts For Growing Your Food Blog
- 038: 7 Strategies to Build Traffic | Food Blogger Pro Blog
- 027: Committing to a Niche and Building a Brand with Ali Maffucci from Inspiralized | Food Blogger Pro Blog
- 029: The Phases of Pinch of Yum with Bjork & Lindsay Ostrom | Food Blogger Pro Blog
- Sally McKenney from Sally’s Baking Addiction on Creating Success – FBP003 | Food Blogger Pro Blog
- 024: How to Find Balance in Blogging with Ali Ebright from Gimme Some Oven | Food Blogger Pro Blog
- Maintaining Your Blogging Passion with Jessica Merchant – Chopped Conference
- CP #82: The Fast Growing Food Blog with Sabrina Snyder – Chopped Conference
- Ep #93: The Village of Blogging with Trevor and Jennifer Debth – Chopped Conference
Monetizing Your Blog
Influencer Networks (apply to them for sponsored content)
- AdThrive (you need 100k page views or more to apply)
- Mediavine (you need 25k unique sessions to apply)
- Gourmet Ads (you need 10k page views to apply)
- Sovrn (no page view limit!)
- Amazon Influencer Program (create links for readers and receive a commission when they complete a purchase)
- ShareASale (find affiliate programs that will sponsor/pay you when you add links to their products within your content)
Some more inspiration for you!
- How To Start A Food Blog
- Why I Started Blogging
- How I Got To Where I Am Today
- Best Photography Tools for Food Photography
- Confessions of a Healthy-ish Latina
This page contains affiliate links. This means that if you click on one of the product links above and complete a purchase, I’ll receive a small commission. Do understand that I will never place a link nor make a recommendation on a product or service that I don’t love or use personally. Thank you for keeping A Sassy Spoon, sassy. ;)